The two statements do distinctly different jobs. Vision statements focus on goals and aspirations and convey hopes for the future. Mission statements define the organization’s purpose and primary objectives. Developing both vision and mission statements provide focus on what is really important.

Providing opportunities for professional development for parent engagement strategies enhance staff knowledge, ability, and confidence to engage parents. For example, teachers can learn how to involve parents in students’ health education homework or how to reach out to uninvolved parents. Schools can invite community partners to provide professional development in these areas and make staff aware of existing parent engagement resources. In addition, school administrators can establish dedicated time for school staff to plan and organize parent-friendly activities and events.