TY  - JOUR
AU  - MacMonegle, Anna J.
AU  - Smith, Alexandria A.
AU  - Duke, Jennifer
AU  - Bennett, Morgane
AU  - Siegel-Reamer, Leah R.
AU  - Pitzer, Lindsay
AU  - Speer, Jessica L.
AU  - Zhao, Xiaoquan
PY  - 2022
TI  - Effects of a National Campaign on Youth Beliefs and Perceptions About Electronic Cigarettes and Smoking
T2  - Preventing Chronic Disease
JO  - Prev Chronic Dis
SP  - E16
VL  - 19
CY  - Centers for Disease Control and Prevention, Atlanta, Georgia 30333, USA.
N2  - INTRODUCTION  Our study assesses the relationship between the exposure of youth to the US Food and Drug Administration's national tobacco public education campaign, The Real Cost, and changes in campaign-focused risk perceptions and beliefs. METHODS  A nationally representative cohort study of youth was conducted from June 2018 to July 2019, consisting of a baseline and one follow-up survey. We performed logistic regressions to examine the association between campaign exposure and beliefs. Exposure was measured by self-report as the frequency of exposure to individual campaign advertisements about the health consequences of e-cigarette use and of smoking cigarettes. RESULTS  We found that increased levels of exposure to campaign advertising was associated with a significant increase in the odds of reporting agreement with campaign-specific beliefs. Positive patterns of findings were found across multiple items selected by specific advertisements, whereas unrelated beliefs were not associated with advertisement exposure. CONCLUSION  A sustained national tobacco public education campaign can change beliefs about the harms of e-cigarette use and cigarette smoking among youth. Combined with other findings from The Real Cost evaluation, results indicate that prevention mass media campaigns continue to be an effective and cost-efficient approach to reduce the health and financial cost of tobacco use in the US.
SN  - 1545-1151
UR  - https://doi.org/10.5888/pcd19.210332
DO  - 10.5888/pcd19.210332
ER  - 
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