TY  - JOUR
AU  - Airhihenbuwa, C.O.
AU  - Iwelunmor, J.
AU  - Munodawafa, D.
AU  - Ford, C.L.
AU  - Oni, T.
AU  - Agyemang, C.
AU  - Mota, C.
AU  - Ikuomola, O.B.
AU  - Simbayi, L.
AU  - Fallah, M.P.
AU  - Qian, Z.
AU  - Makinwa, B.
AU  - Niang, C.
AU  - Okosun, I.
PY  - 2020
TI  - Culture Matters in Communicating the Global Response to COVID-19
T2  - Preventing Chronic Disease
JO  - Prev Chronic Dis
SP  - E60
VL  - 17
CY  - Centers for Disease Control and Prevention, Atlanta, Georgia 30333, USA.
N2  - Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.
SN  - 1545-1151
UR  - https://doi.org/10.5888/pcd17.200245
DO  - 10.5888/pcd17.200245
ER  - 
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