TY  - JOUR
AU  - Davis, Kevin C.
AU  - Murphy-Hoefer, Rebecca
AU  - Levine, Burton
AU  - King, Brian A.
AU  - Hu, Sean
AU  - Rodes, Robert
PY  - 2019
TI  - Evidence of the Impact of the Tips From Former Smokers Campaign: Results From the Behavioral Risk Factor Surveillance System
T2  - Preventing Chronic Disease
JO  - Prev Chronic Dis
SP  - E137
VL  - 16
CY  - Centers for Disease Control and Prevention, Atlanta, Georgia 30333, USA.
N2  - The Tips From Former Smokers campaign (Tips) has demonstrated significant impact as a population-based intervention for smoking cessation in the United States. Since 2012, evaluations of Tips have relied on web-panel data to attribute the campaign to smoking cessation outcomes. We re-examined the relationship between market-level doses of the campaign and quit attempts by using Behavioral Risk Factor Surveillance System (BRFSS) data to triangulate prior findings. We found that Tips was associated with increased quit attempts among smokers, which validates prior evaluation research on the impact of Tips. These results suggest that continued investments in Tips may help sustain its impact on cessation-related outcomes.
SN  - 1545-1151
UR  - https://doi.org/10.5888/pcd16.190110
DO  - 10.5888/pcd16.190110
ER  - 
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