TY  - JOUR
AU  - Murphy-Hoefer, Rebecca
AU  - Davis, Kevin C.
AU  - Beistle, Diane
AU  - King, Brian A.
AU  - Duke, Jennifer
AU  - Rodes, Robert
AU  - Graffunder, Corinne
PY  - 2018
TI  - Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012-2015
T2  - Preventing Chronic Disease
JO  - Prev Chronic Dis
SP  - E71
VL  - 15
CY  - Centers for Disease Control and Prevention, Atlanta, Georgia 30333, USA.
N2  - This study provides estimates of the long-term cumulative impact of the Centers for Disease Control and Prevention's national tobacco education campaign, Tips From Former Smokers (Tips), on population-level smoking cessation. We used recently published estimates of the association between increased Tips campaign media doses and quit attempts to calculate campaign-attributable population sustained (6-month) quits during 2012-2015. Tips led to approximately 522,000 sustained quits during 2012-2015. These findings indicate that the Tips campaign's comprehensive approach to combining evidence-based messages with the promotion of cessation resources was successful in achieving substantial long-term cigarette cessation at the population level over multiple years.
SN  - 1545-1151
UR  - https://doi.org/10.5888/pcd15.180051
DO  - 10.5888/pcd15.180051
ER  - 
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