TY  - JOUR
AU  - Thomas, Christopher N.
AU  - Inokuchi, Derek
AU  - Lehman, Thomas
AU  - Ledsky, Rebecca
AU  - Weldy, Andre
PY  - 2017
TI  - Overweight and Obesity in Local Media: An Analysis of Media Coverage in CDC-Funded Communities
T2  - Preventing Chronic Disease
JO  - Prev Chronic Dis
SP  - E126
VL  - 14
CY  - Centers for Disease Control and Prevention, Atlanta, Georgia 30333, USA.
N2  - We conducted a content analysis of newspaper and television news coverage in Centers for Disease Control and Prevention (CDC) grantee locations from June 2011 through May 2013. After searching 2 databases for news stories related to overweight or obesity, we coded and analyzed stories for valence (how the author/reporter framed overweight and obesity control strategies), descriptors, causes and solutions, and populations mentioned. Of almost 3,000 stories analyzed, most had a neutral or positive valence, depicted overweight and obesity as epidemic, discussed individual causes and environmental solutions most frequently, and mentioned children most often. Earned media can be part of addressing overweight and obesity by emphasizing prevention and by emphasizing both environmental and individual causes and solutions.
SN  - 1545-1151
UR  - https://doi.org/10.5888/pcd14.170107
DO  - 10.5888/pcd14.170107
ER  - 
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