TY  - JOUR
AU  - DeWitt, Emily
AU  - McGladrey, Margaret
AU  - Liu, Emily
AU  - Peritore, Nicole
AU  - Webber, Kelly
AU  - Butterworth, Brooke
AU  - Vail, Ann
AU  - Gustafson, Alison
PY  - 2017
TI  - A Community-Based Marketing Campaign at Farmers Markets to Encourage Fruit and Vegetable Purchases in Rural Counties With High Rates of Obesity, Kentucky, 2015-2016
T2  - Preventing Chronic Disease
JO  - Prev Chronic Dis
SP  - E72
VL  - 14
CY  - Centers for Disease Control and Prevention, Atlanta, Georgia 30333, USA.
N2  - Availability of farmers markets may increase fruit and vegetable consumption among rural residents of the United States. We conducted a community-based marketing campaign, Plate it Up Kentucky Proud (PIUKP), in 6 rural communities over 2 years to determine the association between exposure to the campaign and fruit and vegetable purchases, adjusted for Supplemental Nutrition Assistance Program recipient status. Logistic regression was used to examine the odds of the PIUKP campaign influencing purchases. Awareness of the PIUKP marketing campaign was significantly associated with a willingness to prepare fruits and vegetables at home.  Using marketing strategies at farmers markets may be an effective way to improve fruit and vegetable purchases in rural communities.
SN  - 1545-1151
UR  - https://doi.org/10.5888/pcd14.170010
DO  - 10.5888/pcd14.170010
ER  - 
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