TY  - JOUR
AU  - Carlini, Beatriz
AU  - Miles, Lyndsay
AU  - Doyle, Suzanne
AU  - Celestino, Paula
AU  - Koutsky, James
PY  - 2015
TI  - Using Diverse Communication Strategies to Re-Engage Relapsed Tobacco Quitline Users in Treatment, New York State, 2014
T2  - Preventing Chronic Disease
JO  - Prev Chronic Dis
SP  - E179
VL  - 12
CY  - Centers for Disease Control and Prevention, Atlanta, Georgia 30333, USA.
N2  - INTRODUCTION  Most smoking cessation programs lack strategies to reach relapsed participants and encourage a new quit attempt. We used a multimodal intervention to encourage past quitline registry participants to recycle into services. METHODS  We invited 3,510 past quitline participants back to quitline services, using messages consecutively delivered through Interactive Voice Response (IVR), followed by postcard and email reminders, 2 Short Messaging Services (SMS) texts, and a final cycle of IVR. The primary study outcome was recycling into a new quitline-assisted quit attempt. We used statistical analyses to assess rates and predictors of recycling (socioeconomic, health- and tobacco-related variables) with study participants and compared the study sample with registry participants not selected for the study (comparison group). RESULTS  Quitline services were re-initiated by 12.2% of the intervention sample and 1.9% of the comparison group (z = 6.03, P < .001, effect size of 0.44). Most re-enrollments were done via direct IVR-transfer to the quitline. Predictors of re-enrollment were age (odds ratio [OR] = 1.45 for every 10 years of age; 95% confidence interval [CI], 1.34-1.57), number of years smoking (OR = 1.27; 95% CI, 1.18-1.36), and reporting cancer (OR = 2.32; 95% CI, 1.47-3.68) or chronic obstructive pulmonary disease (OR = 1.55; 95% CI, 1.16-2.10). Living with other smokers was correlated with a lower chance of recycling into treatment (OR = 0.72; 95% CI, 0.57-0.91). CONCLUSION  Recycling previous quitline participants using a proactive, IVR-based intervention is effective in reinitiating quitline-assisted quit attempts. Older, long-term smokers reporting chronic conditions are more likely than younger smokers to re-engage in quitline support when these methods are used.
SN  - 1545-1151
UR  - http://dx.doi.org/10.5888/pcd12.150191
DO  - 10.5888/pcd12.150191
ER  - 
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