TY  - JOUR
AU  - Pellegrin, Karen L.
AU  - Barbato, Anna
AU  - Holuby, R. Scott
AU  - Ciarleglio, Anita E.
AU  - Taniguchi, Ronald
PY  - 2014
TI  - Cost-Effective Strategies for Rural Community Outreach, Hawaii, 2010-2011
T2  - Preventing Chronic Disease
JO  - Prev Chronic Dis
SP  - E215
VL  - 11
CY  - Centers for Disease Control and Prevention, Atlanta, Georgia 30333, USA.
N2  - Three strategies designed to maximize attendance at educational sessions on chronic disease medication safety in older adults in rural areas were implemented sequentially and compared for cost-effectiveness: 1) existing community groups and events, 2) formal advertisement, and 3) employer-based outreach. Cost-effectiveness was measured by comparing overall cost per attendee recruited and number of attendees per event. The overall cost per attendee was substantially higher for the formal advertising strategy, which produced the lowest number of attendees per event. Leveraging existing community events and employers in rural areas was more cost-effective than formal advertisement for recruiting rural community members.
SN  - 1545-1151
UR  - http://dx.doi.org/10.5888/pcd11.140315
DO  - 10.5888/pcd11.140315
ER  - 
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