ORIGINAL RESEARCH

Monetary Matched Incentives to Encourage the Purchase of Fresh Fruits and Vegetables at Farmers Markets in Underserved Communities

Month and Year	City Heights	San Marcos	Southeast SD	Golden Hill	Linda Vista	Total
2010 Jun	192	181	—	—	—	373
2010 Jul	390	155	—	—	—	545
2010 Aug	439	165	—	—	—	604
2010 Sep	479	161	—	—	—	640
2010 Oct	560	72	—	—	—	632
2010 Nov	511	87	—	—	—	598
2010 Dec	321	53	2	—	—	376
2011 Jan	417	89	17	—	—	523
2011 Feb	321	76	5	—	—	402
2011 Mar	404	122	6	—	—	532
2011 Apr	456	104	13	1	—	574
2011 May	548	218	11	25	—	802
2011 Jun	757	524	22	242	—	1,545
2011 Jul	962	481	37	340	95	1,915
2011 Aug	897	546	56	285	361	2,145
2011 Sep	843	286	85	229	467	1,910
2011 Oct	1,120	175	50	167	452	1,964
2011 Nov	829	245	12	88	381	1,555
2011 Dec	684	106	16	50	449	1,305
2012 Jan	593	136	6	54	360	1,149

Abbreviation: —, market not open.

Figure. Number of Fresh Fund market visits by market location and month (20,089 total visits), June 1, 2010, through January 31, 2012. The Southeast San Diego Market opened in December 2010, the Golden Hill Market opened in April 2011, and the Linda Vista Market opened in July 2011. A media marketing campaign was initiated in June 2011.

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