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        ORIGINAL RESEARCH

        Small Media and Client Reminders for Colorectal Cancer Screening: Current Use and Gap Areas in CDC’s Colorectal Cancer Control Program

        Population Highest Priority, % Next Highest Priority, % Third Highest Priority, % Cumulative Percentage
        Rural 29.1 13.6 19.4 62.1
        Men 15.5 24.3 13.6 53.4
        Hispanic/Latino 11.7 14.6 18.4 44.7
        Women 6.8 15.5 17.5 39.8
        African American 12.6 8.7 6.8 28.2
        AI/AN 10.7 8.7 1.9 21.4
        White 4.9 5.8 8.7 19.4
        Urban 6.8 6.8 2.9 16.5
        Other 1.9 1.9 5.8 9.7
        Asian 0 0 4.9 4.9

         
        Figure 1.
        Priority Needs for Information Resources About Colorectal Cancer Screening, by Population

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        Message Theme % Very Likely to Use % Likely to Use Cumulative %a
        Family (n = 55) 58 36 95
        Role model (n = 54) 31 54 85
        Busy lives (n = 53) 30 53 83
        50th birthday (n = 53) 19 60 79
        Lighthearted (n = 53) 17 36 53
        Faith (n = 53) 6 21 26
        Embarrassment (n = 53) 4 21 25
        Fear (n = 55) 5 16 22

         
        Figure 2.
        Likelihood of Using 8 Message Themes to Promote Colorectal Cancer Screening

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