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Volume 7: No. 5, September 2010
About This Image
This issue of Preventing Chronic Disease is the second in a
series of 3 that includes a collection of articles on the Mobilizing
Action Toward Community Health (MATCH) project. Articles in the July issue
focused on metrics for population health following the age-old adage,
搘hat gets measured gets done.?In this issue, 11 articles examine
incentives that could be used to improve population health, thus
reframing the age-old adage as 搘hat is paid for gets
done.?
Incentives can take many forms and promote actions to improve
population health at all levels, including individuals, communities,
providers, and organizations. Similar to the cover of the July issue of
PCD, this issue抯
cover features an adaptation of the
Works Progress Administration (WPA)
posters of the 1930s to represent different kinds of incentives for
different levels and how all contribute to systematic change that can
improve population health. Incentives can include a blue ribbon for best
in health, a gavel for implementing and enforcing policies and
legislation, support for environmental changes that facilitate healthy
behaviors, support for providers to deliver high quality clinical care,
and, of course, the almighty dollar. These and many other types of
incentives have been used in other sectors to improve quality and
performance. The field of public health has the opportunity to learn
from what has worked well and not so well as we push forward to improve
population health.
Cover created by Kristen Immoor
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