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Volume 4: No.
4, October 2007
ORIGINAL RESEARCH
Adapting Evidence-Based Strategies to Increase Physical Activity Among African Americans, Hispanics, Hmong, and Native Hawaiians: A Social Marketing Approach
The figure is a framework for adapting evidence-based public health strategies so that they appeal to specific populations. The framework has eight steps:
- Select evidence-based strategies to solve the health problem of interest.
- Segment the target population into discrete groups with the same or similar characteristics.
- Conduct research with each segment to learn its perception of the benefits of, and barriers to, each selected evidence-based strategy.
- Determine which local leaders and organizations have influence on the target population.
- Conduct research with these leaders and organizations to learn their assessment of the selected evidence-based strategies.
- On the basis of the research findings, determine how best to disseminate the selected strategies in ways that appeal to the target population.
- Design distribution channels through which to disseminate the adapted evidence-based strategies.
- Conduct academic research to test the effects of the disseminated evidence-based strategies (including any disparity in the effects among various populations).
Figure. A
framework for adapting evidence-based public health strategies to appeal to
specific populations
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