Volume 1: No. 4, October 2004

STEP-BY-STEP
Skin and Colon Cancer Media Campaigns in Utah

Campaign Materials

One or more documents on this Web page is available in Portable Document Format (PDF). You will need Acrobat Reader (a free application) to view and print these documents.

Kids and Sunscreen Billboard (PDF 776K)

VISUAL:

A photograph of a child’s solemn face. On his forehead glows the warning symbol for radiation.

HEADLINE COPY:

Don’t take the sun lightly. Use sunscreen on you and your kids every day.

VISUAL:

UCAN LOGO

UCAN
Utah Cancer Action Network

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Turning Green Billboard (PDF 260K)

VISUAL:

A cartoon sun on a red billboard.

HEADLINE COPY:

When this billboard turns green your kids are safe from skin cancer.

VISUAL:

UCAN LOGO

UCAN
Utah Cancer Action Network

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Skin Cancer Billboard (PDF 667K)

VISUAL:

A cheery cartoon sun with a smiling face.

HEADLINE COPY:

Hi. I’m giving your kids skin cancer. Have a nice day.

VISUAL:

UCAN LOGO
Utah Cancer Action Network

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Spot the Killer Rack Card (PDF 741K)

LEFT SIDE OF CARD

VISUAL:

Photograph of an empty country road bathed in warm sunlight.

HEADLINE COPY:

Can you spot the killer?

RIGHT SIDE OF CARD

VISUAL:

Photograph of a person’s freckled back.

COPY:

No. Of course you can’t. After all, the sun’s ultraviolet radiation is invisible. Yet every day — even cloudy ones — this unseen killer attacks your child. And the more ultraviolet radiation your child receives in their first 18 years, the more likely it is they’ll develop skin cancer as an adult.

Don’t take the sun lightly. Cover up or use sunscreen on you and your children every day.

Sun Facts:

• More time in the sun means more chance of skin cancer.
• The sun’s UV rays cause skin damage even on cloudy or cold days.
• Sun exposure during your kids?first 18 years is the biggest factor in them getting skin cancer.
• One bad sunburn as a child often results in skin cancer later in life.
• The higher the altitude, the more dangerous the sun’s ultraviolet rays.

Sun Tips:

• Be aware of the sun even on cloudy or cold days.
• Teach your kids sun protection from a young age.
• Dress your kids in brimmed hats and long clothing.
• Be most careful outdoors between 10 a.m. and 4 p.m.
• Stay away from sunbathing and tanning beds.

VISUAL:

UCAN LOGO

UCAN
Utah Cancer Action Network

1-888-222-2542

For more information, log on to www.ucan.cc

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