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Volume 1: No. 3, July 2004
TOOLS & TECHNIQUES
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| VISUALS: | Different shots all taking place at Mecca Park in Houston, Texas. The lead tween introduces herself as 揂ndrea?and explains how to play a game called 揌ip-Hop Scotch.?Spot opens with a stop-motion shot of tweens dancing. Shots featured are close-ups of the kids, as well as tweens playing the game. A hip-hop beat accompanies the shots of children and the game, while the rules are explained with voice-over. Title graphics of key words and images appear throughout, such as 揌ip Hop Scotch,?揇ance Moves,? and a diagram of the boxes. Additional shots include kids playing the game and dancing, and a stop-motion shot of girl dancing. The spot ends with an aerial shot of a group of kids looking up and saying the tagline, 揤ERB, It抯 what you do,?as graphic animation depicting the logo and tagline fade in. The closing shot is a graphic with the word 揤ERB?being written with chalk on asphalt. |
| GIRL TWEEN: | Andrea: Hey, I抦 Andrea and we play at Mecca Park in
Houston, Texas.
We抳e got lots of VERBs here. Some games we even make up.
Here抯 one we call Hip-Hop Scotch. Andrea: It抯 old school meets new school. You draw boxes, but instead of numbers you write in dance moves like spin, bounce, step, or shake. (Title Graphic ?揇ance Moves? Andrea: Wherever it lands, that抯 your thing. If it lands in the question mark, do anything. (Title Graphic ?揇o anything? Andrea: That抯 揌ip-Hop Scotch?in Houston. Every day is game day. |
| GIRL TWEEN: | Girl Tween 2 & 3: So get out there and go play! (Title Graphic ?揋o Play? |
“Future?/b>
60杝econd Television Spot
| VISUALS: | A father in his mid-30s returns home from work feeling very tired. When he steps into his house, he sees his two children (aged ten and seven years) playing video games in the living room. At that point, he feels very proud and happy that he has provided a comfortable environment for his children. But when he glances through a picture of himself and his parents taken during his graduation, it triggers his memory of the old days, and then we see a flash-back of him. When he was a young child, his parents always took him out to play and supported him in all kinds of physical activities. All these activities helped him to become a healthy and well朾alanced person. We then we see him back in today抯 life. He decides that he shouldn抰 give himself any more excuses and should be like his parents in helping his children to step into a brighter future. He takes out his baseball gloves and together with his wife, takes the children out to play. The voice-over reminds the audience that physical activities can help children do better in school, boost their confidence, and help develop both their body and mind. The spot ends with a call to action telling parents and adults that they need to encourage children to have 60 minutes of physical activity every day, as the words 揤ERB ?A Campaign To Build Healthy Children?appear on the screen. |
| ADULT VOICE朞VER: |
If you want your children to step into a brighter future, encourage them to participate in more physical activities. It could help them do better in school and boost their confidence for tomorrow抯 challenges! |
| ADULT VOICE朞VER: |
A total of 60 minutes of physical activity every day could help your children develop both their body and mind. |
| SIGN朞FF: | VERB™ A campaign to build healthy children www.VERBparents.com |
| LOGOS: | U.S. Department of Health and Human Services Centers for Disease Control and Prevention |
“Hip-Hop Scotch?/b>
30-second Radio Spot
| VOICE-OVER: | Hey, check out these kids who made up their own VERB?nbsp; |
| VOICE-OVER: | ANDREA: Hey, I'm Andrea and we play in Houston, Texas. We've got lots of VERBs here, some games we even make up. Here's one we call "Hip-Hop Scotch." You draw boxes. But instead of numbers, you write in dance moves. Like spin . . . bounce . . . or shake. Wherever it lands, that's your thing! If it lands on the question mark, do anything. That's "Hip Hop Scotch" in Houston. |
| VOICE-OVER: | Everyday is game day, so get out there and go play. |
| VOICE-OVER: | For more cool games, log on to
VERB at VERBnow.com. VERB. It's what you do. Made Possible by the U.S. Department of Health and Human Services and the Centers for Disease Control and Prevention. |
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The opinions expressed by authors contributing to this journal do not necessarily reflect the opinions of the U.S. Department of Health and Human Services, the Public Health Service, the Centers for Disease Control and Prevention, or the authors’ affiliated institutions. Use of trade names is for identification only and does not imply endorsement by any of the groups named above.
Privacy Policy | Accessibility This page last reviewed October 25, 2011
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