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Media Advisory

For Immediate Release: Friday, September 6, 2013
Contact: Media Relations
(404) 639-3286

Results from first ever federally-funded national education ad campaign, a€?Tips From Former Smokersa€?

What

CDC will host a media telebriefing to discuss the results of the Tips From Former Smokers campaign, a national advertising campaign designed to encourage smokers to quit by featuring emotionally powerful stories of former smokers living with smoking-related diseases and disabilities. The results exceeded the campaign’s original goals of quit attempts and successful quits.

Who

Tom Frieden, M.D., M.P.H., director, Centers for Disease Control and Prevention
Lisha Hancock, quit smoking due to the Tips campaign
Terrie Hall, Tips From Former Smokers ad participant

When

Monday, September 9th, at 10:00 a.m. ET

Dial-In

Media: 888-795-0855
Non-Media: 800-369-1917
INTERNATIONAL: 1-630-395-0353
PASSCODE: CDC Media

* Please dial in 10 to 15 minutes before the start of the press conference.

Important Instructions
If you would like to ask a question during the call, press *1 on your touchtone phone. Press *2 to withdraw your question. You may queue up at any time. You will hear a tone to indicate your question is pending.

TRANSCRIPT
A transcript of this media availability will be available following the briefing at the CDC web site at www.cy118119.com/media.

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U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES