Volume 2: No.
4, October 2005
ORIGINAL RESEARCH
A Community-wide
Media Campaign to Promote Walking in a Missouri Town
Campaign Materials
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 Walk Missouri
poster (PDF 146K)
VISUAL:
A smiling woman walking down a countryside road.
HEADLINE COPY:
揑 do it for my health. Why do you walk??/p>
VISUAL:
WALK MISSOURI (LOGO)
 Walk Missouri
billboard advertisement (PDF 676K)
VISUAL:
A mother and child walking together through a forest, beside a lake.
HEADLINE COPY:
"We do it because it's better than television. Why do you walk?"
VISUAL:
WALK MISSOURI (LOGO)
 Walk Missouri
newspaper advertisement (PDF
2.5Mb)
VISUAL:
Two women walking briskly together.
HEADLINE COPY:
"I like to do it with my best friend. Who do you walk with?"
COPY:
Get Movin' St. Joseph, Heartland Regional Medical Center, and St. Joseph
Family YMCA Invite you to a community walk at the shelter near the
playground at Hyde Park 5:30 PM on Tuesday May 6th & Wednesday May 7th
News from the St. Joseph Family YMCA
Walk Reebok
Tuesdays & Thursdays starting June 3 at 5:30 ?6:30 p.m.
This collaborative program between YMCA of the USA and REEBOK International
Ltd. includes the latest information on walking technique, new physical
screening tests, new stretching and strengthening exercises, mini lectures,
participant handouts and walking workouts. YMCA and other locations to be
announced by instructor. Don't just walk, workout!
YMCA Members: Free
Activity Fee (Non-member fee): $48.00
Water Walking
Monday through Friday 9:30 ?10:30 a.m.
Exercise with minimal stress to your joints in our Water Walking class where
30 minutes of water walking is comparable to 1 1/2 hours of walking on land.
Members: Free
Activity Fee (Non-member fee): $48.00
VISUAL:
WALK MISSOURI (LOGO)
Get Movin' St. Joe (LOGO)
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